Reading Coffee Company Cold Brew

Bottle Packaging Design

The Bucks County Free Library is a seven–branch library system that serves over 120,000 library users, from toddlers to the elderly. This library is known for its innovative services, expansive collection, friendly and expert staff, and clean facilities. Despite this, it still faced the challenge of appearing as a modern institution across its branches throughout the county. 

The rebrand's goal was to make the library's visual identity appear modern, friendly, and timeless while ensuring each branch is consistent so library users could expect the same service, programs, and materials no matter which branch they visited. This required the visual identity to be modular with various logo lockups, color palettes, and patterns.